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<channel>
	<title>Kit Boothby</title>
	<link>http://www.kitboothby.com</link>
	<description>Kit Boothby</description>
	<pubDate>Sun, 21 Aug 2011 15:56:08 +0000</pubDate>
	<generator>http://www.kitboothby.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Clerical Medical</title>
				
		<link>http://www.kitboothby.com/Clerical-Medical</link>

		<comments>http://www.kitboothby.com/following/kitboothby.com/Clerical-Medical</comments>

		<pubDate>Sun, 21 Aug 2011 15:56:08 +0000</pubDate>

		<dc:creator>Kit Boothby</dc:creator>
		
		<category><![CDATA[Identity, Print, Illustration]]></category>

		<guid isPermaLink="false">574057</guid>

		<description>Clerical Medical
Clerical Medical is a leading UK pensions and investment company. When the company embarked on a significant strategic and cultural change to support the proposition ‘easy to do business with’, my role within a small team was to create a new brand identity that could leverage this core proposition.

&#60;img src="http://payload.cargocollective.com/1/1/38081/574057/CM_Logo_1_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574057/CM_Logo_1_150dpi_o.jpg" data-mid="13006728"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574057/CM_Illustration_1_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574057/CM_Illustration_1_150dpi_o.jpg" data-mid="13006714"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574057/CM_Illustration_3_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574057/CM_Illustration_3_150dpi_o.jpg" data-mid="13006720"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574057/CM_Illustration_2_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574057/CM_Illustration_2_150dpi_o.jpg" data-mid="13006718"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574057/CM_Illustration_4_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574057/CM_Illustration_4_150dpi_o.jpg" data-mid="13006724"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574057/CM_Station_1_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574057/CM_Station_1_150dpi_o.jpg" data-mid="13006738"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574057/CM_Website_1_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574057/CM_Website_1_150dpi_o.jpg" data-mid="13006742"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574057/CM_Guidelines_1_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574057/CM_Guidelines_1_150dpi_o.jpg" data-mid="13006707"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574057/CM_Brochure_1_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574057/CM_Brochure_1_150dpi_o.jpg" data-mid="13006688"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574057/CM_Brochure_4_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574057/CM_Brochure_4_150dpi_o.jpg" data-mid="13006706"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574057/CM_Brochure_2_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574057/CM_Brochure_2_150dpi_o.jpg" data-mid="13006693"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574057/CM_Brochure_3_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574057/CM_Brochure_3_150dpi_o.jpg" data-mid="13006700"  border="0" align="left"/&#62;
© Rufus Leonard</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Rufus Leonard</title>
				
		<link>http://www.kitboothby.com/Rufus-Leonard</link>

		<comments>http://www.kitboothby.com/following/kitboothby.com/Rufus-Leonard</comments>

		<pubDate>Sun, 21 Aug 2011 15:51:10 +0000</pubDate>

		<dc:creator>Kit Boothby</dc:creator>
		
		<category><![CDATA[Identity, Print, Environments]]></category>

		<guid isPermaLink="false">574055</guid>

		<description>Rufus Leonard
As Rufus Leonard approached it's 20th year in business as a leading brand and digital agency a new identity was commissioned. Together with copywriters, animators and illustrators I worked as the lead designer to deliver a fresh new look and feel for the business based around the idea, 'The world we live in'.

&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/Rufus_1150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574055/Rufus_1150dpi_o.jpg" data-mid="13007512"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/Rufus_23150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574055/Rufus_23150dpi_o.jpg" data-mid="13007546"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/Rufus_24150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574055/Rufus_24150dpi_o.jpg" data-mid="13007550"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/Rufus_25150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574055/Rufus_25150dpi_o.jpg" data-mid="13007553"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/Rufus_26150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574055/Rufus_26150dpi_o.jpg" data-mid="13007558"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/Rufus_27150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574055/Rufus_27150dpi_o.jpg" data-mid="13007561"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/Rufus_18150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574055/Rufus_18150dpi_o.jpg" data-mid="13007542"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/Rufus_16150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574055/Rufus_16150dpi_o.jpg" data-mid="13007536"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/Rufus_17150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574055/Rufus_17150dpi_o.jpg" data-mid="13007538"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/IMG_3273_150_740.jpg" width="740" height="493" width_o="1772" height_o="1181" src_o="http://payload.cargocollective.com/1/1/38081/574055/IMG_3273_150_o.jpg" data-mid="13007396"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/IMG_3277_150_740.jpg" width="740" height="493" width_o="1772" height_o="1181" src_o="http://payload.cargocollective.com/1/1/38081/574055/IMG_3277_150_o.jpg" data-mid="13007408"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/IMG_3280_150_740.jpg" width="740" height="493" width_o="1772" height_o="1181" src_o="http://payload.cargocollective.com/1/1/38081/574055/IMG_3280_150_o.jpg" data-mid="13007423"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/IMG_3281_150_740.jpg" width="740" height="493" width_o="1772" height_o="1181" src_o="http://payload.cargocollective.com/1/1/38081/574055/IMG_3281_150_o.jpg" data-mid="13007439"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/IMG_3284_150_740.jpg" width="740" height="493" width_o="1772" height_o="1181" src_o="http://payload.cargocollective.com/1/1/38081/574055/IMG_3284_150_o.jpg" data-mid="13007452"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/IMG_3285_150_740.jpg" width="740" height="493" width_o="1772" height_o="1181" src_o="http://payload.cargocollective.com/1/1/38081/574055/IMG_3285_150_o.jpg" data-mid="13007466"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/IMG_3287_150_740.jpg" width="740" height="493" width_o="1772" height_o="1181" src_o="http://payload.cargocollective.com/1/1/38081/574055/IMG_3287_150_o.jpg" data-mid="13007482"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/IMG_3290_150_740.jpg" width="740" height="493" width_o="1772" height_o="1181" src_o="http://payload.cargocollective.com/1/1/38081/574055/IMG_3290_150_o.jpg" data-mid="13007497"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574055/Rufus_3150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574055/Rufus_3150dpi_o.jpg" data-mid="13007526"  border="0" align="left"/&#62;


© Rufus Leonard</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Arash Motor Company</title>
				
		<link>http://www.kitboothby.com/Arash-Motor-Company</link>

		<comments>http://www.kitboothby.com/following/kitboothby.com/Arash-Motor-Company</comments>

		<pubDate>Sun, 21 Aug 2011 15:04:10 +0000</pubDate>

		<dc:creator>Kit Boothby</dc:creator>
		
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">461648</guid>

		<description>Arash Motor Company
The AF-10 is a new 200mph supercar produced by Arash, a Cambridgeshire based sports car manufacturer. As part of a small team I was asked to re-design the company's website to create a dynamic and confident looking sales tool.

&#60;img src="http://payload.cargocollective.com/1/1/38081/461648/AF10_4150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/461648/AF10_4150dpi_o.jpg" data-mid="13006517"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/461648/AF10_5150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/461648/AF10_5150dpi_o.jpg" data-mid="13006527"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/461648/AF10_6150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/461648/AF10_6150dpi_o.jpg" data-mid="13006530"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/461648/AF10_8150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/461648/AF10_8150dpi_o.jpg" data-mid="13006534"  border="0" align="left"/&#62;
© Kit Boothby</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Kirkstone</title>
				
		<link>http://www.kitboothby.com/Kirkstone</link>

		<comments>http://www.kitboothby.com/following/kitboothby.com/Kirkstone</comments>

		<pubDate>Mon, 14 Mar 2011 19:08:26 +0000</pubDate>

		<dc:creator>Kit Boothby</dc:creator>
		
		<category><![CDATA[Identity, Campaign, Print]]></category>

		<guid isPermaLink="false">574056</guid>

		<description>Kirkstone
A confident new identity designed to encompass the quality and beauty of Kirkstone’s products, giving them the ability to position themselves confidently alongside other leading brands in the architectural and interiors marketplace.

More coming soon.

&#60;img src="http://payload.cargocollective.com/1/1/38081/574056/Kirkstone_1150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574056/Kirkstone_1150dpi_o.jpg" data-mid="13049557"  border="0" align="left"/&#62;
© Cunningham Design</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/38081/574056/prt_1283881403.jpg" />

	</item>
		
		
	<item>
		<title>Plan International</title>
				
		<link>http://www.kitboothby.com/Plan-International</link>

		<comments>http://www.kitboothby.com/following/kitboothby.com/Plan-International</comments>

		<pubDate>Mon, 14 Mar 2011 19:08:25 +0000</pubDate>

		<dc:creator>Kit Boothby</dc:creator>
		
		<category><![CDATA[Identity, Print]]></category>

		<guid isPermaLink="false">574079</guid>

		<description>Plan International
Founded over 70 years ago, Plan is one of the oldest and largest children's development organisations in the world. They currently work in 50 developing countries across Africa, Asia and the Americas to promote child rights and lift millions of children out of poverty.

Despite their size they were relatively unknown in large parts of the world so a new brand identity was commissioned in order to raise the profile of this independent charity. I was part of the team responsible for creating the new mark and look and feel featured here.

More coming soon.

&#60;img src="http://payload.cargocollective.com/1/1/38081/574079/Plan_1_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574079/Plan_1_150dpi_o.jpg" data-mid="13049499"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574079/Plan_2_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574079/Plan_2_150dpi_o.jpg" data-mid="13049501"  border="0" align="left"/&#62;
© The Brand Union</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/38081/574079/prt_1285263162.jpg" />

	</item>
		
		
	<item>
		<title>GAME</title>
				
		<link>http://www.kitboothby.com/GAME</link>

		<comments>http://www.kitboothby.com/following/kitboothby.com/GAME</comments>

		<pubDate>Mon, 14 Mar 2011 19:08:24 +0000</pubDate>

		<dc:creator>Kit Boothby</dc:creator>
		
		<category><![CDATA[Identity, Print, Environments]]></category>

		<guid isPermaLink="false">461475</guid>

		<description>GAME
More coming soon.

&#60;img src="http://payload.cargocollective.com/1/1/38081/461475/GAME_Logo_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/461475/GAME_Logo_150dpi_o.jpg" data-mid="13009366"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/461475/GAME_Image_1_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/461475/GAME_Image_1_150dpi_o.jpg" data-mid="13009341"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/461475/GAME_Image_3_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/461475/GAME_Image_3_150dpi_o.jpg" data-mid="13009354"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/461475/GAME_Image_2_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/461475/GAME_Image_2_150dpi_o.jpg" data-mid="13009351"  border="0" align="left"/&#62;
© The Brand Union</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/38081/461475/prt_1294269404.jpg" />

	</item>
		
		
	<item>
		<title>GBR Challenge</title>
				
		<link>http://www.kitboothby.com/GBR-Challenge</link>

		<comments>http://www.kitboothby.com/following/kitboothby.com/GBR-Challenge</comments>

		<pubDate>Sat, 12 Feb 2011 15:14:12 +0000</pubDate>

		<dc:creator>Kit Boothby</dc:creator>
		
		<category><![CDATA[Identity, Print, Environments]]></category>

		<guid isPermaLink="false">574080</guid>

		<description>GBR Challenge
The America’s Cup is a trophy awarded to the winner of the America's Cup match races between two yachts. It is the oldest active trophy in international sport. I was part of a small design team that was commissioned to create the new identity and striking livery for GBR Challenge, Britain's first America's Cup challenger for 15 years.

&#60;img src="http://payload.cargocollective.com/1/1/38081/574080/GBR_5_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574080/GBR_5_150dpi_o.jpg" data-mid="13008963"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574080/GBR_4_150dpi_740.jpg" width="740" height="446" width_o="1500" height_o="906" src_o="http://payload.cargocollective.com/1/1/38081/574080/GBR_4_150dpi_o.jpg" data-mid="13008962"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574080/GBR_7_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574080/GBR_7_150dpi_o.jpg" data-mid="13008970"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574080/GBR_1_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574080/GBR_1_150dpi_o.jpg" data-mid="13008951"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574080/GBR_2_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574080/GBR_2_150dpi_o.jpg" data-mid="13008955"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574080/GBR_3_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574080/GBR_3_150dpi_o.jpg" data-mid="13008959"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574080/GBR_6_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574080/GBR_6_150dpi_o.jpg" data-mid="13008968"  border="0" align="left"/&#62;
© The Brand Union</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/38081/574080/prt_1283378884.jpg" />

	</item>
		
		
	<item>
		<title>Courtauld Institute of Art</title>
				
		<link>http://www.kitboothby.com/Courtauld-Institute-of-Art</link>

		<comments>http://www.kitboothby.com/following/kitboothby.com/Courtauld-Institute-of-Art</comments>

		<pubDate>Sat, 12 Feb 2011 15:14:10 +0000</pubDate>

		<dc:creator>Kit Boothby</dc:creator>
		
		<category><![CDATA[Identity, Pitch]]></category>

		<guid isPermaLink="false">574077</guid>

		<description>Courtauld Institute of Art
As the Courtauld Institute of Art approached its 75th anniversary they required a campaign identity to celebrate this milestone. As part of the brief the Courtauld Institute wanted to raise awareness towards their collection of modern art through the identity.

&#60;img src="http://payload.cargocollective.com/1/1/38081/574077/C75_RGB_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574077/C75_RGB_150dpi_o.jpg" data-mid="13008822"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574077/C75_5_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574077/C75_5_150dpi_o.jpg" data-mid="13008812"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574077/C75_2_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574077/C75_2_150dpi_o.jpg" data-mid="13008804"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574077/C75_4_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574077/C75_4_150dpi_o.jpg" data-mid="13008811"  border="0" align="left"/&#62;
© Cunningham Design</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/38081/574077/prt_1283373254.jpg" />

	</item>
		
		
	<item>
		<title>SEAT</title>
				
		<link>http://www.kitboothby.com/SEAT</link>

		<comments>http://www.kitboothby.com/following/kitboothby.com/SEAT</comments>

		<pubDate>Sat, 12 Feb 2011 15:14:09 +0000</pubDate>

		<dc:creator>Kit Boothby</dc:creator>
		
		<category><![CDATA[Identity, Print, Environments]]></category>

		<guid isPermaLink="false">573979</guid>

		<description>SEAT
Volkswagen wanted to reposition its SEAT car brand using the proposition 'automotive joy of life' to create a fun, dynamic, stylish and sexy look and feel. This was realised through a new brand identity, dealership architecture and wayfinding, sub-brands – which included a high performance and sports division, and most importantly a new badge on the front of the car.

&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Logo_2_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Logo_2_150dpi_o.jpg" data-mid="13008056"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Image_1_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Image_1_150dpi_o.jpg" data-mid="13008052"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Signage_3_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Signage_3_150dpi_o.jpg" data-mid="13008084"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Guides_1_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Guides_1_150dpi_o.jpg" data-mid="13008030"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Guides_3_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Guides_3_150dpi_o.jpg" data-mid="13008037"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Guides_4_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Guides_4_150dpi_o.jpg" data-mid="13008042"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Guides_2_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Guides_2_150dpi_o.jpg" data-mid="13008034"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Guides_5_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Guides_5_150dpi_o.jpg" data-mid="13008045"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Guides_6_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Guides_6_150dpi_o.jpg" data-mid="13008049"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Signage_1_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Signage_1_150dpi_o.jpg" data-mid="13008062"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Signage_2_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Signage_2_150dpi_o.jpg" data-mid="13008073"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Signage_4_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Signage_4_150dpi_o.jpg" data-mid="13008092"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Signage_6_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Signage_6_150dpi_o.jpg" data-mid="13008107"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Signage_5_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Signage_5_150dpi_o.jpg" data-mid="13008103"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Sport_1_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Sport_1_150dpi_o.jpg" data-mid="13008113"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Sport_2_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Sport_2_150dpi_o.jpg" data-mid="13008123"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Sport_3_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/573979/SEAT_Sport_3_150dpi_o.jpg" data-mid="13008128"  border="0" align="left"/&#62;
© The Brand Union</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/38081/573979/prt_1294266155.jpg" />

	</item>
		
		
	<item>
		<title>Origen</title>
				
		<link>http://www.kitboothby.com/Origen</link>

		<comments>http://www.kitboothby.com/following/kitboothby.com/Origen</comments>

		<pubDate>Sat, 12 Feb 2011 15:14:08 +0000</pubDate>

		<dc:creator>Kit Boothby</dc:creator>
		
		<category><![CDATA[Identity, Print, Illustration]]></category>

		<guid isPermaLink="false">574081</guid>

		<description>Origen
Origen was formed when Aegon UK decided to merge its five independent financial advisory companies. The core idea of 'illuminating' was brought to life through colour and illustration, setting Origen apart from its rivals.

&#60;img src="http://payload.cargocollective.com/1/1/38081/574081/Origen_1_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574081/Origen_1_150dpi_o.jpg" data-mid="13008460"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574081/Origen_2_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574081/Origen_2_150dpi_o.jpg" data-mid="13008464"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574081/Origen_3_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574081/Origen_3_150dpi_o.jpg" data-mid="13008467"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574081/Origen_4_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574081/Origen_4_150dpi_o.jpg" data-mid="13008470"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574081/Origen_5_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574081/Origen_5_150dpi_o.jpg" data-mid="13008471"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574081/Origen_6_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574081/Origen_6_150dpi_o.jpg" data-mid="13008475"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574081/Origen_7_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574081/Origen_7_150dpi_o.jpg" data-mid="13008485"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574081/Origen_8_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574081/Origen_8_150dpi_o.jpg" data-mid="13008488"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574081/Origen_9_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574081/Origen_9_150dpi_o.jpg" data-mid="13008490"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574081/Origen_10_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574081/Origen_10_150dpi_o.jpg" data-mid="13008493"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574081/Origen_11_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574081/Origen_11_150dpi_o.jpg" data-mid="13008496"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574081/Origen_12_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574081/Origen_12_150dpi_o.jpg" data-mid="13008498"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574081/Origen_13_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574081/Origen_13_150dpi_o.jpg" data-mid="13008501"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/38081/574081/Origen_14_150dpi_740.jpg" width="740" height="514" width_o="1500" height_o="1042" src_o="http://payload.cargocollective.com/1/1/38081/574081/Origen_14_150dpi_o.jpg" data-mid="13008504"  border="0" align="left"/&#62;
© The Brand Union</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/38081/574081/prt_1294583083.jpg" />

	</item>
		
	</channel>
</rss>
